Search Engine Marketing Specialist (Part Time or Freelance)

 

We are a New Media company specialising in Online Marketplaces in this Region.

Job Profile

We are looking for an experienced and results-oriented Search Engine Marketing Specialist to

take our PPC and SEO efforts to the next level. In this position you will be responsible for driving

business to our North Asia classified websites through cutting edge search engine marketing

techniques and strategies. The position will work with our marketing, and technical teams to refine pay-per-click advertising strategies, search engine optimisation techniques, and on-page page visual design to maximise click value and the overall user experience.

Responsibilities
1. Pay-Per-Click

• New Keyword Development and Testing
• Monitor and analyse campaigns to meet revenue goals
• Hands-on Bid Optimisation
• Ad Copy-Writing and Testing
• Developing Testing Plans, Implementing New Strategies and Measuring the Results

2. Search Engine Optimization

• Competitive & Market Analysis
• Perform Search Engine Ranking Reports

3.Landing Page Optimisation

• Collaborating with the Sales and Marketing Teams to Drive Unified Online User Experience
• A/B testing of page designs to maximise conversions

Pushing our SEM Strategies beyond industry Best Practices

Our ideal candidate has 3+ years of SEM experience and is looking to learn a lot more. An analytical

mind, natural curiosity and an interest in the SEM industry are a must. We offer the

opportunity to learn quickly in a hands-on, fast-paced environment, thus we are looking for candidates that share our passion for online marketing and who possess a desire to have a big impact in a fast growing company.

Required Qualifications:

• Degree in Business, Marketing, or Advertising, or a related discipline.
• 3+ years of hands-on experience managing pay-per-click accounts spending $10,000+/month.
• 3+ years of experience in an online high-volume e-commerce environment.
• 3+ years of experience working with Google Analytics performing deep-dive analysis to drive search marketing efforts.
• Strong analytical and problem solving abilities.
• Strong verbal and written communication.
• Strong organisational skills, time management and attention to detail.
• Ability to manage and prioritize multiple projects and tasks simultaneously.
• The ability to think creatively and work independently

Desired Qualifications

• Prior experience with XHTML, CSS, JavaScript development
• Google Advertising Professional Certification will be advantageous

Interested candidates are invited to submit your applications with a detailed resume, which includes your current and expected salaries, to career@701search.com. We regret that only applicants who are selected for an interview will be contacted.