I believe this is part of the effort to bring up 形象 of 象棋 ..... as players, we may think this is not critical ..... but as parents, whether I want to let my children to learn 象棋 ? whether we want 国家 to pay attention to 象棋 ? whether we want C.C. to pay attention to 象棋 ? whether we want *** to pay attention to 象棋 ? ..... .... 形象 of 象棋 is critical.