Business development executive的未来这个问题真的纠结了我很久很久。
放弃engineering （不喜欢工厂和机器），做bussiness development和marketing方面的工作，未来到底是怎样的？
1.首先我会想到去大公司是明智的选择。比如去大的engineering的MNC，做个marketing之类的工作。
2.如果觉得分量不够，就去读个商学院。再去找大公司marketing的工作。
可是我的顾虑是：
1.marketing吃的是青春饭，经验的积累不是很transferable,不像engineering画图纸。 有人天生的性格（会说话，积极）就可以把你几十年的积累打败
2.不是native english speaker. 语言无优势。而且感觉没有专业，是个通才，任何人都可以做这样的工作。
3.30-40岁就应该在一个稳定的公司做到manger，可这样的职位，一旦被fire,能找到别的高层职位吗？engineer 10年工作工程设计经验那里都可以用
3.自己数理思维很敏感，是天生的优势，实在不舍得放弃。
我的一些幻想：
1.看美剧Cashmeere Mafia的女人们，风云得很，著名商学院毕业，35岁就是CEO，或是业界知名人物。实在不知道她们靠什么取胜，这行的专业在哪里？
2.女人理想的事业到底是什么？
some of my experiences...
I have done some internships related to business development & marketing, here are some of my thoughts:
1. business development is very strategic position and it requires a lot of experiences/ research into the market. You have to know every aspect about the business, watch your competitors daily and be alert what is happening in the space you are competing. On top of that, you need to think "what's next" every minute as it affects where the business goes. In a nutshell, you will be the one deciding : the competitive advantages (and how to maintain), differentiation, etc... not easy to do and u will learn a lot along the way...
2. marketing is not a " Qing chun Fan"; Brilliant marketing compaigns is a holistic project around the whole brand image. just look at how Apple works, their colors, their ideas ( haha ,my all time favorite...); Those are not easy... and it does require a DEEP understanding of the market (consumer behavior,who you are trying to target, why are they buying into your ads, etc)and how the system works ( eg. in Singapore,which companies you should go to if you want to put a bus ad and what their costs are); Obviously, your analytical skills are crucial in decision making in the area.
:-)
Hope you will like the industry and like what you are doing; :-)
[cannot type chinese on school computer... getting tired now... ] FYP is going to kill me...
1. business development is very strategic position and it requires a lot of experiences/ research into the market. You have to know every aspect about the business, watch your competitors daily and be alert what is happening in the space you are competing. On top of that, you need to think "what's next" every minute as it affects where the business goes. In a nutshell, you will be the one deciding : the competitive advantages (and how to maintain), differentiation, etc... not easy to do and u will learn a lot along the way...
2. marketing is not a " Qing chun Fan"; Brilliant marketing compaigns is a holistic project around the whole brand image. just look at how Apple works, their colors, their ideas ( haha ,my all time favorite...); Those are not easy... and it does require a DEEP understanding of the market (consumer behavior,who you are trying to target, why are they buying into your ads, etc)and how the system works ( eg. in Singapore,which companies you should go to if you want to put a bus ad and what their costs are); Obviously, your analytical skills are crucial in decision making in the area.
:-)
Hope you will like the industry and like what you are doing; :-)
[cannot type chinese on school computer... getting tired now... ] FYP is going to kill me...
Huasing Association 1999 - 2013