The price is not very high compared with other Dragon chips. Especially the P/B ratio is about 1.33 (net book value is around 15 cents, if I am not wrong). And historical P/E is about 10 times. With the increased production capacity, the earning should increase in the coming full year financial reports.
The volume is associated with a historical high price. So for a technical point, the rational strategy should be waiting rather than selling. The selling pressure may come from the new issued share which was listed and traded from 4th April. The selling should be rational since these shares are not entitled to any coming dividends or bonus.
Anyway, the annual dividend to this share is about 2.2 Chinese cents (0.44 cents in Singapore dollars). 2% dividend yield is at least as good as bank desposit.